Recruiting funnel & lead capture
Stage 1 · Driver Recruitment & Compliance
P1Initial MVP
Four-Lane View
Software Function
- ›Landing pages + referral engine with tracked codes Loop economics calculator: filler $3,063/wk vs loop $4,125/wk, +$53K/yr AI SMS/voice qualifier responds in <5 min, 24/7 (Double Nickel play, in-house) Source attribution & CPA dashboard
Service Provider / Admin
- ›Recruiting ops sets corridor hiring targets (LA/LB → Inland Empire first) Reviews AI-qualified leads; human callback queue for hot leads Manages referral payouts and campaign spend
User — Driver / IOO
- ›Sees the loop math against their own numbers before applying Applies from a phone in <5 minutes, EN or ES Referral link pays them for every driver who completes a first load
Logistics Company — FreightShift
- ›Recruiting pipeline as a company KPI: applicants → qualified → first load, by corridor Cost-per-onboarded-IOO tracked against corridor capacity targets Capacity growth curve = the input the whole loop model depends on
Software Function
- ›Landing pages + referral engine with tracked codes Loop economics calculator: filler $3,063/wk vs loop $4,125/wk, +$53K/yr AI SMS/voice qualifier responds in <5 min, 24/7 (Double Nickel play, in-house) Source attribution & CPA dashboard
Competitors
Tenstreet (job marketing + IntelliApp network), Double Nickel (AI voice), AvatarFleet (recruiting-as-a-service)
Differentiation
Recruit from carrier resentment: target Uber Freight / load-board refugees with published pay math instead of vague promises.
Make It Better
Every applicant gets a response in under 5 minutes and a personalized weekly-earnings projection for a named corridor — no competitor connects recruiting to real lane economics.