Analytics, Refinement & Efficiency
Control tower & shared market truth
The Milestone Bar
Give data back to the people who generate it. Enterprise visibility costs $100K–$2M/yr and carriers feeding it get nothing. Our drivers see the same market map the shippers see. Self-serve, both-sides intelligence at SMB price is unserved whitespace (SONAR’s $24.99 tier proved the demand).
Industry today
Fragmented across vendors, slow, siloed.
FreightShift target
One connected workflow — measurable, faster, transparent.
Why it matters
Creates the trust and data infrastructure required by the next stage.
Competitor Landscape
project44 / Enterprise visibility + AI agent stories Network scale; up-stack move into $250K–$2M/yr contracts; carriers FourKites (Decision Intelligence, Control execution. bear connection burden, get nothing Tower). back; no execution below enterprise.
DAT iQ $1T+ freight transaction dataset; Contributor flywheel: brokers give TL/NA-centric; analytics tier opaque, RateView is the de-facto settlement data, get benchmarks. enterprise-sold. benchmark.
FreightWaves High-frequency indices (tender Media arm = zero-CAC funnel; May Informs but doesn’t execute; SONAR rejections) nobody else has. 2026 self-serve $24.99/mo tier. shallower transaction base than DAT.
Tive Sensor-level ground truth Hardware moat where cargo Awkward economics for cheap (temp/shock) with $5 disposable condition = money. freight; niche. tags.
Functions (6/6)
- Function 6.1P1
Control tower — exceptions & operations analytics
Exception recurrence rate becomes the company’s quality KPI: the same failure never surprises us twice.
View function - Function 6.2P1
Market conditions — the truth, told to both sides
The only marketplace where both sides literally look at the same market screen — and can verify it.
View function - Function 6.3P1
Corridor balance monitor — the loop’s vital sign
Corridor expansion decisions made from a readiness score, not gut feel — don’t sprint national, prove balance, then clone.
View function - Function 6.4P2
Demand forecasting by region
Stockout prevented because the platform moved the pallets before the client asked — the moment analytics becomes a service no one can churn from.
View function - Function 6.5P1
Cost-to-serve tracker — $38 → $12
Cost per load reported monthly like a public company KPI — the discipline that proves we’re a software company that moves freight, not a broker with an app.
View function - Function 6.6P2
Scorecards, refinement & service reviews
Churn predicted and prevented from service data before the client feels it — retention as an analytics product.
View function