Live tracking — 8 touchpoints, zero check calls

Stage 4 · Driver App, Communication & Service Standards

P1Initial MVP

Four-Lane View

Software Function

›App GPS + geofenced auto-arrivals/departures at all 8 touchpoints ELD integration optional enrichment — never a lockout condition (anti-Highway stance) ETA engine with traffic/HOS awareness; client feed auto-narrated

Service Provider / Admin

›Ops watches exceptions, not dots — tracking is the input, intervention is the job

User — Driver / IOO

›Zero check calls — the shipper watches the record the driver is updating Privacy contract: tracking on-duty on FreightShift loads only, written and visible

Customer — Client / FF / NVOCC

›The same 8-touchpoint record the driver updates, live — no third-party visibility fee, no data lag

Software Function

›App GPS + geofenced auto-arrivals/departures at all 8 touchpoints ELD integration optional enrichment — never a lockout condition (anti-Highway stance) ETA engine with traffic/HOS awareness; client feed auto-narrated

Competitors

project44/FourKites ($100K+ visibility sold to shippers), Trucker Tools (broker-paid tracking), Motive/Samsara (fleet surveillance)

Differentiation

Visibility vendors charge shippers to watch other people’s trucks. Ours is a byproduct of owning the chain — free, native, and driver-consented.

Make It Better

Check calls go to zero and the client never pays a visibility vendor again — the $100K/yr line item we delete on day one of every pitch.